About Us

Southeastern Wines & Ciders is a state-of-the-art wine and hard cider manufacturer and co-packing company located in the heart of  East Tennessee. We produce the wines for the #1 wine brand in Tennessee, Tennessee Homemade Wines. SEWCs also produces one of the fastest growing cider brands in the region, Tennessee Cider Co. and our recently added 3rd brand, Old Mountain Wine Company. We are constantly looking to innovate and continue our strong growth trajectory. Follow us on our brands' various social media sites or check in with us often to see what we are up to today.

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View of corks during the bottling process at Southeastern Wines and Ciders.
SouthEastern Wines & Ciders

Leadership Team

The right team with a proven track record.

Co-Owner Aaron Maples.
Aaron Maples

Co-Owner and President

Aaron, the Co-Founder and current President of Southeastern Wines & Ciders, TN Homemade Wines, and TN Cider Co., boasts over a decade of experience in crafting exceptional wines and ciders. Beyond his professional endeavors, Aaron is an avid community advocate, generously volunteering his time and efforts to support youth and high school sports through fundraising and active involvement.

Co-Owner Keith Whaley
Keith Whaley

Co-Owner

Co-Founder of Southeastern Wines & Ciders, TN Homemade Wines and TN Cider Co. Founder of Whaley Family Eyecare and former Mayor of the City of Pigeon Forge. Current Pigeon Forge City Commissioner and Smart Bank Board of Director member and active member in the community.

Head Wine and Cider maker Doug Seitz.
Doug Seitz

Head Wine and Cider Maker

Doug has been making award winning wines for nearly 40 years now. He has played an active roll in the development of many new brands and businesses and developed hundreds of new products. When not at work, Doug enjoys hiking and kayaking,

Chief Operating Officer David Pemberton.
David Pemberton

Chief Operating Officer

David has over 30 of years of experience in the beverage category. He spent nearly two decades with Coca-Cola and Nestle working in manufacturing, logistics, finance and brand development. He also has developed numerous consumer products from soups, to RTD sport drinks to cold pressed juices.

General Manager - Retail Brady Maples.
Brady Maples

General Manager - Retail

Brady has grown up in the business and is a native to the Gatlinburg, TN area. He has been an integral part of our company's growth and success, such as being named the #1 Winery in Tennessee. He provides a fresh and balanced view of the business with a keen eye for branding and merchandising for retail success.

Vice President of Operations and Club Manager Chasity Grogan.
Chasity Grogan

Vice President of Operations and Club Manager

Chasity has over 20 years of experience in retail and personnel operations with more than 7 years within our system. She is a rare individual that can manage any area of our business. Chasity also leads our online sales efforts growing that business every year since inception.

Frequently Asked Questions

To guide your decision making process, we’ve outlined some of our most frequently asked questions.